Marketing strategies mix for cement

UltraTech Cement Marketing Mix (4Ps) Strategy

Product is not necessarily an item for sale, but can also be services, ideas, solutions, etc. Moreover, a different marketing mix will be required for different stages of the product life cycle. It established its presence in Rajasthan by adding two more units in Gujarat and later moved to set up a plant in Karnataka opening a market to the south-west of India.

Marketing Strategies Mix for Cement

JK Cement had started off with its grey cement manufacturing in Nimbahera District of Rajasthan which provided easy access to limestone, the raw material used in cement manufacturing.

The price of the product has to be such that it ropes in maximum profits. So a product is something a customer would like to own. Target the Right Audience Once you narrow down on your target market, you have to decide how you will take the products to them.

Don't promote your product to such an extent that the customer has higher expectations from the product. Otherwise, your target market consists of contractors that work on large public or private construction projects.

UltraTech Cement Marketing Mix

Comparatively prices are higher in Eastern and Western parts of India. Place refers to the location where the products are available. It's all about analyzing different permutation and combination and experimenting.

Follow the sequence outlined in the marketing plan template. It has planned to tap a new market and gain from the expansion.

Under and Over Pricing Underpricing products may increase volumes, however, it may not result in profits. To initiate an effective marketing plan, you also need to narrow down the market by the type of concrete you sell, such as pavement, piping, masonry or decorative products.

Following is the product portfolio in its marketing mix that is offered to customers: It is the largest exporter of cement clinker and the Portland blast furnace slag cement has better concrete workability, easier finish ability, lighter colour, and flexural strength.

Promotional Offers and New Features You want to increase sales, so you offer discounts. UltraTech Cement has associated with sports like cricket and hockey and to market itself as youthful brand, it promoted in film branding for Chak De India.

JK Cement is considered as one of the largest white cement manufacturer and the second largest wall putty manufacturer in India. The demand for particular cement type has influenced the pricing decision across region. Only then will you gain the attention of your target market.

Otherwise, mass marketing efforts meant to persuade builders to buy your concrete products could prove to be an ineffective use of your company's money.

The equipment you own plays a role in the target market you choose, too. Promotion is all about setting the right expectations and giving a fairly realistic picture. So before slashing prices, one must think twice about the profit margin.

Thus, underpricing and overpricing can be risky. However, there's always the risk of copycats who will come-up in no time, with a similar version of your product at a cheaper rate.

´╗┐The marketing mix in marketing strategy: Product, Price, Place and Promotion The marketing mix is the set of controllable, tactical marketing tools that a company uses to produce a desired response from its target market.

A Thorough Explanation of the Marketing Mix Strategy

It consists of everything that a company can do to influence demand for its product. Marketing mix is a concept proposed in the s by marketer, E. Jerome McCarthy and has been widely used by marketers since then. Marketing mix is nothing but a set of tools used by the marketer to rope in as many customers as possible, so as to gain maximum profits.

During the marketing of cement, which is seeing a highly Fair Use Policy; The Marketing Strategy of Jaypee Cement. Print Reference this To find out if the strategies of the company match with those of others and quality level equivalent to the market standard And to analyze the various different incentives schemes offered by other.

JK Cement Marketing Mix (4Ps) Strategy

Business Strategies for the Indian Cement Industry A Business Intelligence and Analytical Perspective for the 21st Century Roshan Shankar Division of Computer.

Marketing Mix of JK Cement analyses the brand/company which covers 4Ps (Product, Price, Place, Promotion) and explains the JK Cement marketing strategy.

The article elaborates the pricing, advertising & distribution strategies used by the company. Essay about Marketing Strategies Mix for Cement Philippines Business Strategies for the Indian Cement Industry A Business Intelligence and Analytical Perspective for the 21st Century Roshan Shankar Division of Computer Engineering Netaji Subhas Institute of Technology, University of .

Marketing strategies mix for cement
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UltraTech Cement Marketing Mix (4Ps) Strategy | MBA